We know that initially, small businesses don't often have much of a marketing budget. As a result, they often settle for underperforming, poorly designed, or inexpensive web solutions—quite often, it's a combination of all three.
No thanks to clever marketing and hype, small business owners believe they are doing themselves a favour by doing everything "DIY" or on "the cheap", when in fact, they are losing business online and harming their brand because of it.
[...] packaged or canned solutions, no matter how attractive, or convenient can be deceivingly counterproductive and potentially end up costing far more than you will save.
Well, you get the picture. I could go on, but I digress. Hopefully, you can see how packaged or canned solutions, no matter how attractive, or convenient can be deceivingly counterproductive and potentially end up costing far more than you will save.
There are a lot of moving parts when creating and maintaining a website. Many small business owners do not have the skill-set or time to handle all the complexities and ongoing upkeep.
With your website being one of the most important marketing channels, it has become essential to have an experienced, trusted, and reliable developer on your team. A developer can optimize performance, operability and ensure you meet your intended goals, which will go a long way to achieving online success.
Think of it like this. Would you try and repair your vehicle yourself and rely on the cheapest parts you can find when your car is critical to your needs? Most of us rely on a trusted mechanic to protect our investment, keep us safe, and advise on what to watch for and when.
After all, it's your business, and your online results will largely contribute to your business's success (or failure). For those that don't shore up their online presence, the reality is, your direct competitors' whose websites meet the expectations of web visitors and customers will earn their trust and their business.
But, fear not! There are qualified, honest, and reasonably priced developers out there who can help you get where you need to go. And, you will be glad once you find a good developer to work with. It will relieve a lot of unnecessary stress, time, and bother from your life, freeing up a lot more time to run your business.
Even though this has become a familiar topic online, the message bears repeating, again and again. Take the necessary steps to ensure a strong and healthy start for your business. We call it starting smart. You and your business deserve it!
So, stop losing business online by getting your website in shape! Make your website the fast, sleek, revenue-producing machine it was meant to be! And, as always, we wish you every success online.
Digital Bitz is located in Delta, British Columbia.
We won't spam you, ever.