At Digital Bitz, we promote what we call the Start Smart design method for starter websites and websites in general.
A clean website design, free of excess glitz and tech, will be far better received than a website that tries to look and be more than it really is.
We use colours, photos and effects sparingly, and only when they best support the voice of the company. Doing so builds brand recognition and loyalty rather than bombard visitors senses.
Additionally, a flashy site with loads of visual effects may look tres chic. Still, it is far more likely to become problematic, even break a site as technology advances. The website will require frequent updates to scripts and code to keep it functioning.
In our opinion, a small business should avoid high maintenance, time-consuming sites such as this in favour of a fast, clean marketing workhorse—and that's, well, smart!
After all, a business website is primarily an extension of a company's marketing efforts. The site should be conversion based, transforming visitors into clients while providing a pleasant and effortless user experience.
Digital Bitz is a Vancouver based company that supply the tools and services needed to get started online, such as domain names, hosting, custom media, and website care. We also offer local small business website design services.
Our work is developed for and delivered by WordPress, the world's leading CMS (Contact Management System). Currently, WordPress has 64.2% of the CMS market share — more than all other systems (e.g. Drupal, Joomla) combined. Equally impressive is the fact that 40% of the Internet uses WordPress. WordPress is incredibly flexible, allowing for complete asset ownership and customization. With that popularity comes a vast user and developer base to assist you, should you require it.
At Digital Bitz, our focus isn't just on how good a website looks, but more importantly, how well it performs. Many web development applications generate code that produces "page bloat", slowing down page load speeds considerably. This slow loading speed can negatively affect how Google ranks your website in its search results. At Digital Bitz, we use advanced software that generates code optimized to make sites load fast.
Don't be limited by predesigned WordPress themes where one theme could be used by thousands, if not tens of thousands of other websites. Digital Bitz uses a theme-less development process that delivers designs as unique as each client. You get complete control over your site's content and the code at its foundation.
Example statistics from gtmetric.com and Google's Lighthouse.
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